What if the key things that would build and grow your company today would also optimize its value when you come to transition (whenever that might be)? So you could "build-to-sell" without leaving, without giving up doing what you love doing, or having the specter of an end date?
It's useful and informative to look through a buyer's lens to discover and plan value improvement opportunities. For example, which of these two companies below would be more attractive, valuable, fun to run?