Organizations thrive when purpose-driven people deliver results that their stakeholders care about.
Check this out https://www.tugboatinstitute.com/on-purpose/
Traditional businesses have focused on profits for owners (“shareholder value”). Historically, businesses can indeed create this financial wealth, but as we have seen, and was vividly revealed in the pandemic, it can destroy also value – economic, environmental, social, community – for other groups.
We are part of the movement to help new business models – and a new brand of capitalism – emerge and thrive.
Run your business as a force for good. Turns out it's very good for business.
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